I’ve been trying to get this blog post out for over a month now, and here we are one week before BlogWorld New York. Needless to say, I’m gearing up for an exciting couple of days at the Jacob Javits Convention Center where I’ll be surrounded with thousands of amazing bloggers, marketers, and other new media professionals. This is my fourth BlogWorld, and this time I’ll be speaking!
What can you expect to learn from my presentation? I’ll be sharing my experiences and advice on how to get out from behind that corporate logo to humanize your brand, find your key performance indicator and build community with lots of products like shirts up to vehicles like simple and effective e-scooters or just plain old cars. More specifically, here’s what you’ll get from my presentation:
Community building is much more than posting regular updates to a Twitter account and Facebook fan page. Brands that are successful with social media and community understand that real people need to be interacting with their audiences in an authentic, helpful manner. Through case studies, personal experience, and stories from other bloggers, you’ll see how others have created a human voice for their companies that sets them apart from the competition. From company culture to customer service to offline events, you will learn how to build community from the ground up and create brand advocates to share your message.
If you’re going to BlogWorld, you already know a thing or two about the importance of community and relationship building. If don’t have your ticket yet and want to learn more – sign up now!
Building community is an obvious passion of mine, and I’m excited to share personal experiences and examples from some of my favorite brands that understand the “human” side of business like Apple, Virgin America, Zappos, and more. Throughout the next week I’ll be writing about these in prep for my presentation on Tuesday, June 5th, at 10:15am (now you know when and where, you have no excuse not to come!)
Instead of me just spewing off my favorite examples of great customer service and personal touches (expect some Livefyre stories too, thanks DJ!), I want to hear from you: What brands do you recognize as human? Do you have a specific memory of connecting with a company because of your personal experience, not just the product or service? Please share your thoughts in the comments below, along with any other questions about my presentation. And if you’ll be at BWENY, make sure to post your Twitter handle so we can meet in person!