Road to BlogWorld NY: I’m speaking about humanizing your brand!

I’ve been trying to get this blog post out for over a month now, and here we are one week before BlogWorld New York. Needless to say, I’m gearing up for an exciting couple of days at the Jacob Javits Convention Center where I’ll be surrounded with thousands of amazing bloggers, marketers, and other new media professionals. This is my fourth BlogWorld, and this time I’ll be speaking!

Here I am talking to bloggers at the Livefyre Booth at BWELA 2011. We won’t have a booth this year, but keep your eye out for me in a Livefyre t-shirt.

What can you expect to learn from my presentation? I’ll be sharing my experiences and advice on how to get out from behind that corporate logo to humanize your brand and build community. More specifically, here’s what you’ll get from my presentation:

Community building is much more than posting regular updates to a Twitter account and Facebook fan page. Brands that are successful with social media and community understand that real people need to be interacting with their audiences in an authentic, helpful manner. Through case studies, personal experience, and stories from other bloggers, you’ll see how others have created a human voice for their companies that sets them apart from the competition. From company culture to customer service to offline events, you will learn how to build community from the ground up and create brand advocates to share your message.

If you’re going to BlogWorld, you already know a thing or two about the importance of community and relationship building. If don’t have your ticket yet and want to learn more – sign up now!

Building community is an obvious passion of mine, and I’m excited to share personal experiences and examples from some of my favorite brands that understand the “human” side of business like Apple, Virgin America, Zappos, and more. Throughout the next week I’ll be writing about these in prep for my presentation on Tuesday, June 5th, at 10:15am (now you know when and where, you have no excuse not to come!)

Instead of me just spewing off my favorite examples of great customer service and personal touches (expect some Livefyre stories too, thanks DJ!), I want to hear from you: What brands do you recognize as human? Do you have a specific memory of connecting with a company because of your personal experience, not just the product or service? Please share your thoughts in the comments below, along with any other questions about my presentation. And if you’ll be at BWENY, make sure to post your Twitter handle so we can meet in person!

Naukri101 5pts

Creating a brand online is more than just images and tag lines. You want your brand to do three things: create trust, identity and buzz.

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Ghostbusters Slots 5pts

Wow! That's great post! It's really wonderful. Thanks for sharing this.

Meghan5438 5pts

I had a great experience with Southwest Airlines. They lost my luggage on a flight from Oakland to Kansas City. It was frustrating because my final destination was a three-hour drive from the Kansas City airport, the luggage was not expected to arrive until the next day, and I didn't have a car (was taking the shuttle). The counter staff was very helpful and found out that a flight attendant on the morning flight that would have my bag on it was also heading to Columbia. She offered to drive my suitcase to my door because I was outside of the radius of their van service. It was really great customer service, and I'm consistently impressed with how helpful and kind all of the Southwest employees have been in my interactions with them. 

jennalanger moderator 5pts

 @Meghan5438 That's a great story. A key part too is that you have continued to get good customer service from them. I've had many experiences with large corporations where one person will be extremely helpful, and the next wont' do anything at all. Comcast for example tends to be active on Twitter, but their other channels fail miserably at giving me support, so I ultimately stopped getting service from them. Virgin America on the other hand always treats me well and I'll keep flying with them.