ROI. Return on investment. A measure of success. A method we use to gauge many of our business decisions. I have a hard time actually purchasing products when so many things are offered for free. Is it worth paying the money for a booth at a conference? Should we make a bunch of swag to give away to potential users? At some point, it’s worth spending some money because the rewards out way the cost.
I’m really racking my brain to think of something that I have bought that turned out to be a great ROI. Is it weird that I can’t think of any good examples? I think it may be too early in my career, or I haven’t been the decision maker when it comes to making purchases. My smartphone was a great investment, but I don’t have a measurement of ROI from work I’ve done on the go.
One thing I do know is that this blog has been good ROI so far (as far as time goes, not money). As part of a paid promotion, HP asked me to ask you to “re-imagine ROI.” They are giving away a pretty sweet prize, one that makes me wish I could come up with a story, to the best story about surprising returns on something that you bought. The winning story get’s a trip to Napa for six people in your office, and a technology makeover for your team.
Here’s what you have to do to enter: Visit the HP Reboot with ROI page and enter your story. I’d love to hear your stories, so feel free to post them in the comments below.