If you’ve seen my Instagram or Flickr photos, you’ll see a lot with the same street corner. While it doesn’t look very interesting, this is what I see each morning right next to the Livefyre office. The weather in San Francisco changes so much I thought it would be fun to see the same spot, as the sun changes position, the fog moves in, and summer starts. Here’s a gallery of these pictures for you to enjoy! We’ll be moving to a new office soon, so these pictures will be stopping. Maybe I’ll have a new morning picture to see the a new pattern emerge!
I’ve been trying to get this blog post out for over a month now, and here we are one week before BlogWorld New York. Needless to say, I’m gearing up for an exciting couple of days at the Jacob Javits Convention Center where I’ll be surrounded with thousands of amazing bloggers, marketers, and other new media professionals. This is my fourth BlogWorld, and this time I’ll be speaking!
What can you expect to learn from my presentation? I’ll be sharing my experiences and advice on how to get out from behind that corporate logo to humanize your brand and build community. More specifically, here’s what you’ll get from my presentation:
Community building is much more than posting regular updates to a Twitter account and Facebook fan page. Brands that are successful with social media and community understand that real people need to be interacting with their audiences in an authentic, helpful manner. Through case studies, personal experience, and stories from other bloggers, you’ll see how others have created a human voice for their companies that sets them apart from the competition. From company culture to customer service to offline events, you will learn how to build community from the ground up and create brand advocates to share your message.
If you’re going to BlogWorld, you already know a thing or two about the importance of community and relationship building. If don’t have your ticket yet and want to learn more – sign up now!
Building community is an obvious passion of mine, and I’m excited to share personal experiences and examples from some of my favorite brands that understand the “human” side of business like Apple, Virgin America, Zappos, and more. Throughout the next week I’ll be writing about these in prep for my presentation on Tuesday, June 5th, at 10:15am (now you know when and where, you have no excuse not to come!)
Instead of me just spewing off my favorite examples of great customer service and personal touches (expect some Livefyre stories too, thanks DJ!), I want to hear from you: What brands do you recognize as human? Do you have a specific memory of connecting with a company because of your personal experience, not just the product or service? Please share your thoughts in the comments below, along with any other questions about my presentation. And if you’ll be at BWENY, make sure to post your Twitter handle so we can meet in person!
When I’m in the writing zone, a keyboard is the only way to go. I always have a Moleskine notebook with me for note taking and to jot down any ideas, but my brain goes too fast for hand to keep up on paper.
I remember in 4th grade we had to write a story about our summer vacation. The assignment was to write a fictional story where only one detail was true. The story had to be one page, written in cursive. If you read my previous post, you know this was an absolute challenge for me. I wrote about my trip to Lake Tahoe, where the one fact was that I swam from California to Nevada (the pool at CalNeva is on the state line, pretty clever).
I was really proud of my story, which ended up being 3 pages typed on the computer. Then I checked back in with the original assignment – hand written. The perfectionist inside me caused me to freeze. How could I rewrite this entire story by hand? It would have been close to 10 pages the way that I wrote.
I learned an important lesson at nine years old – never be afraid to ask. After getting in fits with my parents since I thought it was impossible to finish this assignment, they helped me talk with my teacher. I was close to tears as I nervously asked if I could just write the equivalent of one page by hand. Of course Mrs. O’Brien was perfectly fine with this solution, and even more impressed by my ability to to write such a lengthy tale.`
In short, my chicken scratch, hand-written notes are very important to my thought process, but I’ve been on a computer since I could write and typing is the only way I can keep up with my own thoughts. Cursive, shmursive 🙂